- As a follow up my market segment is students who are having difficulties in class because their notes are missing key points that are ‘mentioned’ in class. Today I am interviewing Tracy, Alex, and Gabrielle.
- Alternative Evaluation- When I am asking my potential customers questions about their alternative methods I will ask about when they use them. Does price affect their use of these resources? For example, a study edge membership is about $50 a month and a pack of somkinNotes are about $25-35 dollars a pack. I will also ask them if these alternatives are usually funded through scholarships, parents etc. This will give me an idea of where the money is actually coming from. I will also ask them what format do they prefer the most when studying such as video, long readings, etc. This will give me a scope on how my study guide for my product should be formatted.
- How/ where do they Buy: I will ask about if they usually get their alternatives virtually or actually go to a store to get study aid.
- Post purchase evaluation: I will ask them what matters the most to them when it comes down to there go to study aid.
Tracy: Tracy told me that she usually uses study edge as a study aid for most of her STEM classes. She told me that her study edge plan is usually $50 a month, and because she usually struggles in STEM her mom helps her out and pays for it monthly. She also told me that study edge is available for live review sessions but can also be streamed from a mobile device, so you can essentially use it everywhere. She likes this format so if she misses a review she can watch the session later on and not have to worry about it. With that being said, Tracy said that study edge is a part of her routine when it comes to getting good grades because it brings up the most difficult problems she can see. So, she uses the study edge to get the best grades.
Alex: Alex told me that she really enjoys smokinNotes when it comes to finding a study aid. She told me smokin Notes usually range around $30 and she usually pays it off with her leftover scholarship money. She explained how SmokinNotes was great because she did not have to worry about stuff that was mentioned in class but not her professors powerpoints. She also explained how you have to buy smokin notes in the store (bookstore on campus, or an external off campus store). She claims that the overall reason she buys smokin notes is because she relies on them to get good grades, because they ‘ literally contain everything’.
Gabrielle- Gabby told me that she usually uses the Broward Teaching Center as a study aid. She told me that the teaching center is free and that is why she likes it the most compared to other study aids such as study edge that can range all the way up to $75 dollars a month. And because she cannot afford it she goes to the broward reviews instead. In addition, she also says that the review sessions are in person and on campus, which she said is convenient because she does not have to leave campus to get to the review sessions. She explains how the review sessions are 75% helpful, but overall the best option because it is the best financially.
7. Based on what I have gathered I have noticed that the main goal for my market segment is to get the best possible grades. So, this should be my goal as well when I start to develop my product. For the alternative evaluation, I would say my customers for the majority like alternatives that are reliable such as study edge, and smokin notes. In addition to this, most of the people in my market segment do not worry about money as much, and worry about their grades more when it comes to the purchase decision. For the purchase evaluation, customers want a product that will overall ensure the best grade possible.
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